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Infopark Recruitment | Digital Marketing Executive | Ernakulam

Digital Marketing Executive:

Job Description:

  • Minimum 1 year experience in the same field is mandatory
  • Develop and integrate content marketing strategies
  • Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
  • Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
  • Design website banners and assist with web visuals
  • Conduct keyword research and web statistics reporting
  • Contribute to social media engagement and brand awareness campaigns
  • Use web analytics software to monitor the performance of client websites and make recommendations for improvement
  • Contribute to company and industry blogs and manage e-communications
  • Keep up to date with current digital trends
  • Required Experience, Skills and Qualifications
  • Excellent written communication skills for producing high-quality content
  • Ability to work independently and flexibly
  • Creative skills for contributing new and innovative ideas
  • Networking and analytical skills
  • Knowledge of existing and emerging social media platforms


Roles and Responsibilities

  • Design & Implement social Media strategy to align with sales goals
  • Publish & share engaging content periodically
  • Campaigns, promotions & awareness drive on all platforms.
  • Handling company website & directing customers for sales.
  • Develop a variety of content to support organisation activities.
  • Social media planning and content writing.
  • Prepare project briefs.
  • Develop ideas with the creative team.
  • Conduct market research and prepare insights.
  • Good proficiency in English language.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimizes spend and performance based on the senses.
  • Develop and manage digital marketing campaigns
  • Drive website traffic and acquire leads
  • Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
  • Build social media marketing strategy and execute it through competitive and audience research.
  • Manage organizations website
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
  • Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
  • Track the website traffic flow and provide internal reports regularly
  • Fix any error in online content and arrange webinars and webcasts
  • Attend networking events and product launches.
  • Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
  • Work on SEO of the website pages.
  • Edit and post content, videos, podcasts, and audio content on online sites.
  • Promote company’s product and services in the digital space.
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
  • Creating and executing SMS, and email-based marketing campaigns.

3 to 8 years of experience in Digital Marketing, Sales field. Marketing person with sales driven attitude, excellent knowledge of FB, Instagram, Twitter & other social media trends. familiarity with web design and content management are added advantage.

Interested candidates please send your cv to:

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